BRAND HIGHLIGHT: Brooklyn Five | Chicago, Illinois

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BRAND HIGHLIGHT: Brooklyn Five | Chicago, Illinois

Brooklyn Five is a Curated Conscious Collection of Athleisure and everyday wear that you can take from the studio to the street and back again.

Each unique piece is hand-selected from top designers across The U.S. that use premium fabrics  and technology to keep you feeling ready to take on the world one outfit at a time. We
focus on providing timeless, fashionable pieces that can complement and enhance your current style.

rooklyn Five is all about giving back! Each piece purchased provides support to our sister
charity organization Five For Fitness (www.fiveforfitness.org) which sponsors underprivileged
single mothers in their pursuit of establishing healthy routines by providing access to fitness
classes at partner studios, providing advice on styling and wellness, and offering simple life
coaching and skills to better their situation and therefore the situation of the next generation.


“Brooklyn embodies the kind of woman that I want to inspire and empower others to be.
She is strong, fearless, independent and confident– yet kind, graceful and approachable.
She does not “compete” with other women –she inspires them and empowers them to be the
best version of themselves. It is a cycle.”

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The goal for all of our client's branding sessions was to keep the mood board in mind in regards to colors and vibes of the models. The mindset during each shoot was, "Strong, empowering, and kick-ass women." We selected a handful of models from our personal database and had our client approve each before the session. Model selection is extremely important for branding! We practiced many dynamic posing to create movement and authenticity in the images. The goal is to make clients scroll through their social media feed and uncontrollably top the moment they see a model in Brooklyn Five clothing...and we definitely accomplished that goal!

We also added in several flatlays for Instagram and created catwalk videos for the website to show the movement of the clothing in real time.

 
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